I received a donation request, as I do every year, from the American Bible Society last week. As I read through the letter, the opening statement caught my attention. Now most of you might be thinking, “It is a request for money, good marketing would tell you the opening statement should catch your attention.” And that is true.
But here is how the opening statement read, “More than 2,000 years ago, an angel proclaimed Christ’s birth. Now it’s up to you and me . . .”
Let that sink in for a minute. What if the proclamation of Jesus and the rescue he offers was completely up to you? What if the only way people were able to hear the good news that there is hope for them in all circumstances was for you to tell them.
Well, in a very real and significant way, it is! I have said on many occasions that if the plan to redeem the world had been left up to me, I am not sure I would have entrusted that important of a task to humans. But that is exactly what God has done.
It’s not marketing – its living a life that reflects Jesus. The Christ has come! He is with us today! Shout it from the roof tops!
Live today as Jesus.
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